More than 4,000 leaders from Malaysia, Singapore, Brunei, Hong Kong, Indonesia, and other countries came together on 8 August 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur for BE The Legend Convention 2026, BE International’s largest annual recognition event. United by one vision, participants gathered to celebrate extraordinary achievements, embrace new milestones, and be inspired by the limitless possibilities ahead.
A major highlight of the convention was the recognition of over 450 outstanding leaders whose dedication and perseverance have shaped the success of the BE community. The ceremony celebrated remarkable achievements across multiple leadership milestones, with 131 Car Fund achievers, 57 House Fund achievers, 32 leaders promoted to Crown Council Ambassador (CCA), 28 leaders promoted to Senior Crown Ambassador (SRCA), 9 leaders promoted to Double Crown Ambassador (DBCA), and 8 leaders achieving the prestigious Royal Crown Council Ambassador (RCCA) rank. The event also recognised the Top 3 BE A Global Star 2026 achievers, celebrating their outstanding business performance and commitment to excellence.
Adding even greater significance to this year’s convention was the introduction of the first-ever Legacy Award, a prestigious recognition presented to CCA and RCCA leaders who have successfully developed the highest number of achievers recognised at BE The Legend Convention. This award celebrates leaders who go beyond their own success by empowering others, nurturing future achievers, and leaving a lasting impact on the growth and success of the BE community.
The convention also featured two inspiring Legend Speakers, RCCA Elaiyakumaran and RCCA Chris Bong, who captivated the audience with their personal journeys of transformation. From humble beginnings as an IT officer and a traditional business owner, both speakers shared how determination, resilience, and belief in the BE opportunity enabled them to build lives of extraordinary achievement. Their stories served as a powerful reminder that success is attainable for anyone willing to dream big and take action。
Beyond business recognition, BE International continued its commitment to creating a positive social impact by supporting education and empowering future talent. During the convention, BE International officially commemorated its collaboration with Universiti Malaya (UM), Malaysia’s Premier university, through the BE International Scholarship, reaffirming a shared commitment to nurturing future leaders through education. Representatives from Universiti Malaya, led by Associate Professor Dr Nurin Wahidah Mohd Zulkifli, Executive Director of the Academic Services Department, joined BE International on stage to mark this meaningful partnership.
The convention also featured the presentation of the BE International Scholarship to four outstanding students from Universiti Malaya’s Faculty of Science and Faculty of Business and Economics. The scholarship recognises academic excellence and reflects BE International’s commitment to empowering deserving students to pursue their educational aspirations.
Moving forward, the BE International Scholarship will continue as an annual initiative, providing greater opportunities for students to pursue their academic aspirations. Interested students are invited to follow BE International’s official channels for future scholarship announcements and application opportunities.
The celebration concluded with a spectacular musical dance performance that transformed the convention hall into an unforgettable showcase of energy and celebration. Dynamic choreography, immersive stage production, and electrifying performances created an exhilarating finale that reflected the passion, unity, and spirit of the BE community.
As BE International continues to expand across the region, the company remains committed to empowering entrepreneurs, recognising excellence, and giving back to society through meaningful initiatives. BE The Legend Convention 2026 not only celebrated remarkable achievements but also reaffirmed BE International’s mission to build healthier, happier lives while inspiring more individuals to pursue their dreams with confidence.
BE International extends its heartfelt appreciation to every participant, leader, partner, and supporter who made BE The Legend Convention 2026 an extraordinary success. Together, we will continue creating legends, transforming lives, and building an even brighter future.
